Why Suite DNA?

Understanding what your guests want and need — the key to customers returning time and time again. Having personally experienced over 2,000 of the most stylish hotels across the globe, Suite DNA offers a unique and incomparable service with a deep understanding of the forever changing face of boutique hotels.

We have a unique knowledge of the global hotel market and how to make your property stand out from the crowd, wherever the destination.

About Katy & Céline
Katy McCann

Katy McCann
Managing Director

Katy developed the Mr & Mrs Smith hotel collection for 10 years from its founding in 2003. She travelled for seven months of every year researching and forming fantastic relationships with the most stylish hotels and guesthouses around the world.  After having visited over 2000 properties, Katy set up Suite DNA in January 2013.

Suite DNA personally advises on both new developments and existing hotels. Katy and Celine are often brought into a project as hotel experts with fresh eyes, helping to guide a concept in the right direction and covering all stages of the process. A hotel must stand out from its competition to be successful – with their unique knowledge of hotels and present trends and an invaluable little black book of contacts, Suite DNA will ensure you achieve this.

Katy grew up in the South of Spain. Katy graduated from Manchester University and then lived and worked all over the world from Mexico, Italy, Spain and London. Previous to Mr & Mrs Smith, Katy was the Editor of a newspaper in Madrid.

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Katy McCann

Céline Saffray

Celine has over 15 years experience at the most iconic hotels in London and Paris with an extensive and unique knowledge of the luxury hospitality, lifestyle and leisure market. She has held senior roles at the Maybourne Hotel Group, The Dorchester Collection and most recently at the Bulgari Hotel London as Director of Sales and Marketing. Celine has an invaluable network of contacts at an international level.

Celine grew up in France and has travelled extensively since she was a teenager, from South America to Asia. She has lived in Paris, Brussels, Spain and for the last 11 years in London.

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